Lugano’s Plan ₿ is a citywide initiative by the City of Lugano and Tether to make Lugano the European hub for Bitcoin, blockchain, and decentralized technologies. It merges real-world crypto adoption with education, innovation, and policy change to create the most forward-thinking Bitcoin city on the planet.
The initiative is executed and guided by the Plan ₿ Foundation, which ensures its strategic development, community engagement, and long-term vision.
Lugano’s Plan ₿ is a citywide initiative by the City of Lugano and Tether to make Lugano the European hub for Bitcoin, blockchain, and decentralized technologies. It merges real-world crypto adoption with education, innovation, and policy change to create the most forward-thinking Bitcoin city on the planet.
The initiative is executed and guided by the Plan ₿ Foundation, which ensures its strategic development, community engagement, and long-term vision.
In Lugano, Bitcoin and Tether are treated as valid means of payment for municipal services, taxes, and daily commerce. Crypto isn’t just supported — it’s integrated into the financial fabric of the city.
Plan ₿ offers education at every level—from student grants to technical courses, coding bootcamps, and masterclasses in Bitcoin and P2P technology. The goal: to empower the next generation of builders and thinkers.
Throughout the year, Lugano hosts Bitcoin meetups, panels, networking events, and workshops at PoW.space and across the city. These community-driven gatherings foster collaboration and spark innovation.
Lugano’s Plan ₿ supports sustainable Bitcoin mining by backing research, development, and forward-thinking projects. We integrate mining into local food infrastructure, repurposing excess energy for digital innovation — driven by Swiss research and innovation, collaboration with universities, and globally deployed technology.
Over 360 merchants across Lugano now accept Bitcoin, USD₮, and LVGA for everyday payments. From coffee shops and restaurants to yoga studios and retailers—spending crypto is easy and widely embraced.
Discover all crypto-friendly merchants and their locations on our interactive Plan ₿ map.
Held annually in Lugano, the Plan ₿ Forum is Europe’s premier Bitcoin and freedom tech conference. It attracts over 2,500 global attendees and features world-class speakers, debates, and cultural experiences.
Nestled in Lugano, Proof of Work (PoW) Space is a holistic ecosystem where technology, innovation, and well-being converge. It integrates modern workspaces, wellness facilities, and educational opportunities to fuel productivity and growth. As a hub for Bitcoin, blockchain, AI and peer-to-peer innovation, it empowers future thinkers to turn ideas into reality.
As a proud sponsor of FC Lugano, Plan ₿ brings Bitcoin into the world of sports. Fans can buy tickets, food, and merchandise using Bitcoin and USD₮, making the stadium a showcase for real Bitcoin adoption.
Plan ₿ Network, based in Lugano, is a holistic approach to a real Plan ₿. Focused on freedom tech, open source software, and global Bitcoin adoption. It drives this through education, events, local hubs for Bitcoiners, startup funding, grants, and open toolkits for community builders around the world.
Plan ₿ VC Fund champions the transformative Power of Bitcoin, Lightning, RGB, and Peer-to-Peer technologies, recognizing their boundless potential for the world.
Its mission is to fuel the dreams of visionary developers and entrepreneurs by offering a launchpad for groundbreaking projects that shape the future of finance and technology.
Lugano is a vibrant, multilingual city that combines Swiss stability with Mediterranean flair, offering a high quality of life, a strong economy, and a growing innovation ecosystem. As the economic and cultural hub of southern Switzerland, it attracts talent, entrepreneurs, and researchers from around the world. With its dynamic business environment, leading research institutions, and exceptional natural setting, Lugano is an ideal place to live and work. Learn more in the official brochure: Vivere e lavorare a Lugano.
