
Plan ₿ Celebrates Lugano’s Leadership in Sports and Innovation with Exclusive Kit Sponsorship of Lugano FC
26 October 2024 – Plan ₿, an initiative founded in collaboration with Tether and the City of Lugano to promote the use of Bitcoin and blockchain technology, has announced its exclusive kit sponsorship of FC Lugano, a historic Swiss football club with a legacy spanning over a century. This multi-year global sponsorship reinforces Plan ₿’s commitment to increasing cryptocurrency representation while strengthening ties within the Lugano community, positioning the city as an international leader in financial and technological innovation. Founded in 1908, FC Lugano boasts an illustrious history in Swiss football, including three Swiss championships, four Swiss Cup victories, and multiple qualifications for UEFA tournaments.