How can I get to Lugano?

If you travel by plane, please consult this website for the closest airports and the best way to get to Lugano. Lugano is well connected by train to the most important European cities. You can find more information at www.luganoregion.com

Will the event only be in English?

The event will be conducted in English but real time translations in Italian will be provided for the main keynotes and panels. Headsets will be provided on premise.

Can I reserve a commercial booth or become Sponsor of the Plan ₿ Forum?

There are multiple opportunities to support and sponsor the Plan ₿ Forum. Please contact us via this f orm .

Is there a possibility for a group discount?

If you are a group of 10 or more people, get in touch with us via support@planblugano.zendesk.com to learn more about possible discounts.

Plan ₿ Forum 2025 | Lugano's Plan ₿ | Every City Needs a Plan B

PLAN ₿ FORUM

Lugano’s Plan ₿ Forum is the premier Bitcoin conference bringing together world leaders, technologists, and entrepreneurs to discuss nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech.

Organised by

Confirmed Speakers

Paolo Ardoino

CEO at Tether, CTO at Bitfinex, CSO at Holepunch

Elizabeth Stark

CEO & Co-Founder at Lightning Labs

Michele Foletti

Mayor of City of Lugano

Jack Mallers

Co-Founder and CEO, Twenty One & Founder and CEO, Strike

Adam Back

CEO of Blockstream

Samson Mow

CEO at Jan3

Preston Pysh

GP Ego Death Capital & Founder at The Investor’s Podcast Network

Jimmy Song

Bitcoin Educator | Open-Source-Programmer | Author

Giacomo Zucco

Bitcoin Consultant and Educator

Saifedean Ammous

Economist, Author and Bitcoin Educator

Bo Hines

Strategic Advisor at Tether

David Marcus

Co-founder & CEO Lightspark

Tickets

PLAN ₿ FORUM, 24-25 OCTOBER 2025, LUGANO

Get access to the Two-day Conference (Convention Centre, Villa Ciani, Ex-Asilo Ciani). Enjoy Keynotes, Panels and Workshops. Visit the Bitcoin Art Gallery, Startups and Sponsors Exhibition floors.

Access to all Keynotes, Panels, Masterclasses, Sponsor Exhibitions and 1:1 matched Networking

Everything in Peer Ticket, plus: VIP check-in, front-row seating, exclusive meals with speakers on both days, and access to the VIP lounge

Access to all Keynotes, Panels, Masterclasses, Sponsor Exhibitions and 1:1 matched Networking

Are you a student?

You can now apply for a special discount code using our student sign up form to get your Peer Pass for just 99 CHF!

To qualify, you’ll need:

• A valid student email address • Proof of being a current student at a recognized institution of higher education

Are you a student?

You can now apply for a special discount code using our student sign up form to get your Peer Pass for just 99 CHF!

To qualify, you’ll need:

• A valid student email address • Proof of being a current student at a recognized institution of higher education

PLAN ₿ WEEK

OCT. 20-23, 2025

Don’t Miss Our First Edition!Dive into the side-quests, and unlock new surprises, and sessions.

Photo Highlights

2024 Videos

Watch all Panels, Keynotes & Masterclasses

WAGMI Stage (English)

WAGMI Stage (Italian)

P2P Stage

Masterclasses